Kinetix Lab Podium was buzzing with excitement last June 24, 2023 as Groove Activewear, a brand synonymous with sustainability and inclusivity, unveiled their highly anticipated Off-Duty Collection.
Groove Activewear’s Launch Event at Kinetix Lab Podium
The launch event, attended by fitness enthusiasts and fashion-conscious individuals alike, showcased the brand’s commitment to offering stylish, high-quality activewear while promoting sustainable and ethical practices. Groove Activewear also partnered with several esteemed brands including Kinetix Lab, Wheyl Nutrition Co, Certified Calm, Crew Café, FitFuel MNL, and Ayaflows to create an unforgettable and holistic launch experience.
The Off-Duty Collection
Groove Activewear’s new shades: Night (true black), Fern (emerald green), and Tulip (warm pink)
The Off-Duty Collection by Groove Activewear introduces an exciting addition to their color palette. Building on their existing range of primary colors, the brand has now incorporated three new hues: Night (true black), Fern (emerald green), and Tulip (warm pink). This expansion allows customers to explore new shades, as well as mix and match their activewear that complement their individual style preferences while staying true to their commitment to sustainability.
Yoga Class with Ayaflows
During the launch event, attendees had the opportunity to participate in various activities that showcased the versatility of Groove Activewear. The day began with an invigorating yoga class led by Aya of Ayaflows. Participants experienced the comfort and flexibility of Groove Activewear firsthand as they flowed through a series of poses.
Strength Training with Kinetix Lab Coaches
Following the yoga session, coaches from Kinetix Lab Podium took the stage, highlighting the durability and functionality of Groove Activewear’s pieces during strength training. Groove Activewear’s high performance fabric allowed participants to move with ease, proving that their pieces are not only stylish but also built to withstand rigorous workouts.
Making the Better Choice
Groove Activewear has been a trailblazer in promoting sustainable fashion practices. Their commitment to become the “better choice” resonates with individuals seeking environmentally friendly alternatives in the fast-paced world of fashion.
The brand’s previous and current collection feature activewear sets comprised of 87% Recycled Polyester (rPet). By utilizing post-consumer plastic bottles, they actively contribute to reducing waste and minimizing their environmental footprint. Furthermore, their dedication to sustainability is further highlighted by various certifications, including GRS (Global Recycled Standard), Oeko-Tex, HIGG Index, and Bluesign.
But sustainability does not end with materials. Groove Activewear also emphasizes ethical production practices, ensuring that their partner factory workers are being paid a living wage and provided with a healthy work environment. By prioritizing fair labor practices, the brand guarantees that its customers can wear their activewear with pride, knowing that it has been created with the utmost care for both people and the planet.
Apart from sustainability, Groove Activewear also recognizes the importance of inclusivity and diversity. Their existing collections have been thoughtfully designed to cater to all body types, ensuring that their pieces are made to flatter a wide range of shapes and sizes. No one-size fits all. With this approach, Groove Activewear aims to encourage everyone to feel confident and empowered while engaging in physical activities.
Groove Activewear’s Off-Duty Collection has once again proven that style, sustainability, and functionality can coexist harmoniously. With their expanded color palette, dedication to sustainable practices, and commitment to inclusivity, Groove Activewear continues to set the standard for ethical and fashionable activewear. As the world becomes increasingly conscious of the environmental impact of our choices, Groove Activewear remains at the forefront, empowering individuals to make a positive change while looking and feeling their best.
The Off-Duty Collection is now available exclusively on grooveactivewear.com.
